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5 Ways CSPs Can Benefit From Our Brand New Marketplace

Our Marketplace has undergone a major revamp on total user interface and user experience

Now, you can engage with your customers better with new features, streamlined processes, and a brand new interface to boot. How can CSPs benefit from this revamp?


The New Marketplace: Key Changes You Should Know About


We’ve polished the platform to make it much easier to interact with. Essential tasks like setting up your marketplace, billing clients, and managing customers are now easier than ever. The revamp also includes major bug fixes and improved storefront performance to speed up work.

We made these changes based on your feedback. Aided by your praises and suggestions over the past few years, we fine-tuned the platform to give you what you asked for. In the new Marketplace, you will be able to:

  • Find products and other assets easily thanks to our improved product discovery feature.
  • Customize your marketplace with custom themes, logos, and designs without requiring technical skills.
  • Navigate the marketplace faster with the redesigned, user-friendly interface.

Numerous quality of life changes have been implemented including improving SEO and mobile support for storefronts. We’ve also updated the ticketing system to ease customer support and relieve the burdens on your customer service teams.

Let’s look at how these changes can benefit your business in more detail.


How Can Direct CSPs and Distributors Benefit From This Revamp?


1. Better Customer Engagement


A suggestion we received a lot was to improve customer engagement with storefronts. So, one of our main goals was to streamline the checkout process as much as possible. 21% of shoppers cite long checkouts as the reason they don’t buy. We don’t want that to happen to you.

Our revamped interface was designed with this goal in mind—making the user experience and buying journey as smooth as possible. Your customers can now make purchases faster in your marketplace. Actions like finding and selecting products, making payments, and product activations can be achieved with just a few clicks.

It’s simplified on your end as well. When a purchase is confirmed, all data is synced and the relevant actions are taken automatically so you spend less time managing customers. This saves time and effort that can be better spent on higher-value business tasks.

As mentioned earlier, your storefront is now search-engine optimized to help generate more leads from organic traffic. This, combined with storefronts designed for mobile devices, will do wonders for your marketplace’s conversion rates.


2. Hassle-Free Billing


Hassle-free billing has always been our priority since day one. We know creating invoices and billing customers can get complicated due to the variety of products and services in a CSP. The old Marketplace’s billing features did the job well, but we’ve updated it and made it even better.

New Marketplace billing

Our billing engine has been redesigned in the new Marketplace for you to bill customers easier and faster with zero errors. It’s jam-packed with useful capabilities to enhance your customer billing including:

  • Subscription management
  • CSP-specific billing
  • Multi-currency support
  • Automated invoicing and taxation
  • Credit controls

Our billing engine is also compliant with Microsoft’s CSP requirements, so you don’t have to think twice when charging customers. Learn more about’s billing engine and how it works here.


3. Advanced Automation Features


Automation is becoming indispensable to many types of businesses and that applies to CSPs and distributors as well. Microsoft’s CSP program itself defines automation as a requirement for its partners. You’re not only losing money without automation, but you’re also going against Microsoft’s stipulations, which is never a good thing.

Automating your billing in the new Marketplace is simple and can be done no matter what pricing model you use. You can automate provisioning, charge customers based on usage, and disconnect resources when they’re not in use—all with minimal effort. This saves money and time since you no longer need to distribute resources and calculate invoices manually.


4. Native Integration With External Tools and Services


Integrations are critical to the success of CSPs and distributors. 91% of CIOs say integrations are the most important aspect of their IT strategy, according to a TechTrends global survey. This is why we’ve made it as easy as possible to integrate your favorite tools with the platform.

With our integration framework, you can connect any software (ERPs, CRMs, accounting software, etc.) to the platform as long as they use RESTful APIs. If you’re a developer, we have a comprehensive documentation page for you to learn more about our open APIs and the platform in general.

The platform currently contains pre-built integrations with popular industry tools like Quickbooks, Salesforce, Microsoft Dynamics 365 and payment gateways such as PayPal or Stripe to help you get started.


5. Unlimited Customization


You could customize themes in the old Marketplace but it required front-end development skills to do so. Now, you can easily change colors, logos, layouts, and any other theme-related assets with no development skills. You can also install custom plugins to further enhance your Marketplace experience.


Upgrade Your CSP business today with our New Marketplace


The new Marketplace has already been rolled out and will transform how you engage with customers. On a side note, we’re always looking to improve the platform so feel free to send us a message if you have any feedback or suggestions. is an award-winning automation platform for Microsoft service providers and cloud distributors. Request a free demo today to find out how we can elevate your business to the next level.



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